All Images Copyrighted to The Coca-Cola Company
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The Coca-Cola Santa Claus created
by artist Haddon Sunblom had its debut in 1931 in The Saturday Evening
Post. |

The 1936 Coca-Cola Santa Claus
painting shows Santa playing with the toys he has delivered. |

This cardboard store display based on the 1937
original painting shows Santa Claus raiding the refrigerator. |

The 1938 Coca-Cola Santa Claus
artwork marked the first appearance of a child with Santa. |

In the 1941 Coca-Cola holiday advertising, Santa relaxes next to a cooler typical of the time. |

In the 1949 Coca-Cola Santa Claus artwork, Santa appears with another character created by artist Haddon Sundblom - Sprite Boy. |

The Coca-Cola Santa Claus artwork
from 1951 shows Santa reading a list of good boys and girls; there is no
list of bad children. |

This calendar from 1952 was used in Germany. The Coca-Cola Santa appeared around the world on calendars,
magazine ads, store displays, billboards and more. |

The 1953 Coca-Cola Santa artwork features one of the longest-lasting slogans in Coca-Cola history: The Pause That Refreshes, introduced in 1929. |

This 1955 Coca-Cola Santa Claus ad
from Sweden was also used in the United States, where it reminded people
to "Stock up for the holidays." |

1956 Coca-Cola Santa Claus
poster |

Coca-Cola Santa Claus cardboard
store display from Mexico, 1958 |

Coca-Cola Santa Claus "Refreshing
Surprise" 1959 calendar PicClick |

1963 Coca-Cola Santa Claus original painting |

In 1964, the Coca-Cola Santa plays with a brother and sister and their new gift -- a dog. The dog was based on a gray poodle that belonged to the florist in Sundblom's neighborhood; he changed the color to black to make the animal stand out.


Artist Haddon Sundblom used himself as a model
for the Coca-Cola Santa Claus
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Artist Haddon Sundblom stands in front of the
1964 Coca-Cola Santa Claus painting he created
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The Legend of Coca-Cola and Santa Claus @ Coca-Cola Co.
Fun Fact - Did You Know: "From 1933 to 1965 Coca-Cola advertised in National Geographic. Some of the ads were within the covers, but usually the most popular were on the back cover." -
Braman's Wanderings
Sources: [Archived] * [The Mirror]
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